When you have a business, competition is inevitable. It doesn’t matter whether you think your product is new and revolutionary. Someone else is going to copy it and they will try to be better than you.
So what do you do? First, don’t be lenient. The last thing you want is to get left behind while your competitors are enjoying the sales from customers that could have been yours.
Now that it is 2020, you should be setting goals that will set a great tone for the decade. A way to do that is by getting ahead of your competitors. Here are five ways that you can do that.
Know Your Competition
It should be obvious by now that in order to beat the competition, you need to know them more. Find out where the strengths and weaknesses are. They could be missing areas that only you are seeing.
For example, if they’re doing social media marketing getting as much of their content in as many eyes on social media users as possible, you can find another opportunity they may be missing. Maybe do email marketing campaigns for a personalized touch or account based marketing campaigns where you have a more targeted audience. Doing this lets you.
Don’t Be Afraid of Innovation
Have you been eyeing a tech tool but are too afraid to try it? Now is the time to do so. There has never been a better time to be a marketer where you have access to millions of innovative tools that could make your job easier. The best part is that you can find lots of information online about a specific tool. Check whether it meets your needs and only make the jump once you’ve gathered enough positive reviews.
Improve Customer Service
In an age where everything is automated and you could just get passed on to an answering machine, you want to put a personal touch to your customer service. Sure, you can always hire an AI chatbot to talk to your customers, but in other communication channels, you want your customers to know they’re talking to a human. This can be in the form of asking feedback through a personal email or sending them a handwritten thank you note for their generous purchase. By improving your customer service, you keep your customers happy and gain a better reputation.
Emphasize Your Value
Get more sales this year by emphasizing your product’s value. Look at your current marketing strategy and check to see making sure this principle is being applied in all aspects. Is it on your website, your blog, social media, email newsletters?
Of course, you don’t need to bombard your customers with reasons why they should buy your products. You can do it in more subtle ways such as providing helpful content related to your product, making transactions easier, providing different payment options. Your customers may not directly see it but once they associate that positive experience with your brand, they’ll be more likely to come back and stick with you.
Just Get It Done
It’s easy to fall into the trap of perfection. You want to have a good start so you spend hours and hours overthinking whether your project is ready. The truth is, it will never be unless you say so. You just have to get it done, do your best along the way, and move on to the next project.
This will be one of the most valuable things you can do this year. Don’t get stuck ruminating whether something will work or not. Do your research, do the task, and hope for the best. If you make a mistake, don’t fret. It’s not really a mistake because you learn something that allows you to make smarter decisions in the future.
