Through our market research tools, we work to:
• IDENTIFY opportunities to serve various groups of customers;
• EXAMINE the size of the market and how many people have the unmet need;
• DETERMINE the best methods to meet the unmet needs of the target markets;
• RESEARCH the competition;
• CLARIFY your unique value proposition.
• Determine if the PRODUCT is effectively meeting the needs of the customers;
• Determine if your ADVERTISING and promotions strategies are effective.